Google My Business (or GMB) is a business listing on Google that allows your company information to be output by Google in a variety of different results.
We all know Google, and how it has its fingers in every part of the online pie, but what is Google My Business?
Google My Business (commonly known as GMB, and formerly known as Google Local and Google Places) is a business listing on Google, not unlike listings on online business directories such as Yelp. It’s also a core element of local SEO.
The key difference between Google My Business profiles and other directories is that your Google business listing can be incredibly detailed, and information from it can be output by Google into a variety of very important places with high online visibility, including:
Google Knowledge Graph
The box containing business information that appears in the top-right hand corner of Google search results on desktop, and near the top on mobile, when someone performs a branded search for your business (i.e. when they search your business name).
Google Local Pack
The three Google listings that appear beneath the map when someone searches for businesses in or around a particular location (e.g. ‘plumbers San Francisco’).
Google My Business listings offer everything you need for a potential customer to find and use your services, buy your products or visit your business. Once you’ve registered or claimed your Google local listing, you can respond to customer reviews, add images and much more to help your business stand out in local search.
Put simply, if you don’t have a Google My Business profile, you literally cannot compete in local search, so Google My Business is one of the very first places you should start when working on local SEO for your business or a new client.
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For Realtors these days, word-of-mouth happens online more often than in-person.